Our vision
To be the partner brands call when the work actually has to matter - creative, honest and measurable, from the first idea to the last frame.
The studio started in a two-room office with one camera and a stubborn belief: good work comes from small teams who stay with a project from the first sketch to the final delivery.
Today we are a full production house. We plan campaigns, design brands, shoot film and stills, record and mix sound, and put the result in front of the right audience - without handing the project to four different suppliers along the way.
We work with startups, established brands, cultural institutions and public bodies. The budgets differ. The standard does not.
What we do
We turn business goals into creative work that people want to watch, hear and share - and we stay accountable for what it delivers.
Four things we do not compromise on
One team, start to finish
The people in the first meeting are the people on set and in the edit. Nothing gets lost in a handover.
Craft over shortcuts
We would rather spend an extra day on the grade than ship something that looks like everyone else.
Honest about results
We report what worked and what did not. That is the only way the next campaign gets better.
Built to be reused
Every identity, template and asset kit is made so your own team can keep using it without us.
The team
The people you will actually work with
No account layer between you and the people making the work.
Founder & Creative Director
Nagham Al-Najjar
Leads concept and art direction. Twenty years between agency and production, still happiest on set.
Head of Production
Abdilazim Al-Saadi
Turns an idea and a date into a crew, a schedule and a delivered file. Runs every large production.
Director of Photography
Sham Thammad
Camera and light. Commercials, documentary and everything shot in weather nobody planned for.
Lead Designer
Anas Salameh
Brand identities and design systems that hold together long after the launch.
Sound Engineer
Lina Al-Natour
Records, mixes and masters everything that reaches an ear - spots, podcasts, scores and live.
Strategy & Media
Ahmad Monteur
Plans campaigns, buys the media and reads the numbers that come back.